Our story

By trainers for trainers

Promote’s origins lie firmly rooted in Mindset, Sweden’s foremost leadership and sales training company. Founded in 1998, Mindset’s focus has been to deliver tangible results; a quest that led us to an evidence-based approach and the use of state-of-the-art technology. Over time, this led to the evolution of the Promote platform and the High-Performance Learning Journey ® methodology. Experience that now uniquely positions us, to support training and consultancy companies who want to develop and grow their business.

Jon Serrander – CEO

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Promote, enabling learning journeys, globally

Trusted by training providers, corporate education and multinationals to increase the effect of their learning journeys.

Find your Promote office


509 Seabright Avenue, Suite B2
Santa Cruz, CA 95062
Tel: +1 559 285 8020

South Africa

pm.ideas House
4 Vrede Avenue
South Africa


Mäster Samuelsgatan 60, 10tr
111 21 Stockholm
Tel +46 8 586 388 00


Storgatan 53, 8tr
411 38 Göteborg
Tel +46 31 350 09 00

Ready to Grow your business?

Ready to Grow your business?